Mosi // Refresh Your Thunder

The campaign “Refresh Your Thunder” aimed to reposition the MOSI brand as a beer that delivers a powerful refreshment. The name “MOSI” derives from “Mosi O Tunya,” signifying the thunderous smoke rising from the magnificent Victoria Falls. The TV commercial embraced a poetic and artistic approach, enlisting popular Zambian influencers to ensure relatability to the intended audience.

I had the privilege of participating in a TV commercial production filmed in Capetown, South Africa. Renowned Director Robin Goode oversaw the advert’s creation, which was a collaboration between Ogilvy Zambia and Ogilvy Capetown. My role centered on providing art direction support from the Ogilvy Zambia office.