Tabasamu Account Campaign

The creative brief:  To relaunch the Tabasamu Account, a financial product designed to empower and enhance financial inclusion among women in Tanzania. This initiative aims to give women greater access to banking services, financial literacy, and economic opportunities, ultimately fostering financial independence and security. The campaign was ATL, including OOH, TV Commercials, and Radio.

Concept

The concept draws inspiration from the product name, “Tabasamu” (meaning “smile”). Every woman deserves to smile, regardless of the challenges she faces. The Tabasamu Account is designed to put a smile on your face by expanding women’s access to financial services, supporting financial inclusion, and empowering them to reach their full potential.