Adabima Campaign

The Adabima campaign by Tanzania Commercial Bank highlights the importance of securing children’s education through financial planning. Using vibrant imagery, it depicts thriving children backed by their parents’ lasting care, symbolized in a green overlay. The tagline “Nyuma yao wewe, nyuma yako ADABIMA” reinforces the message that Adabima ensures continued education and financial support, even in a parent’s absence. The campaign’s warm, family-centered visuals and TCB’s signature colors build trust, emphasizing stability, growth, and security.

Photography: Hendri Lambard