Airtel Money // Shuwa Shuwa Campaign

The campaign aimed to reassure Airtel Money users of its position as Zambia’s most preferred and dependable mobile wallet. Customers were able to use specially marked Airtel Money booths displaying the “Shuwa Shuwa” sign, benefiting from reduced transaction charges. Moreover, clients could send and receive money securely, while Airtel Money agents could conduct transactions without worrying about exhausting their cash reserves. The “Shuwa Shuwa” campaign promises consumers hassle-free and reliable transactions. The TV commercial was filmed in South Africa and focuses on a renowned radio personality who realizes his true potential through a promise made to him at a young age.