Hisense | More than a brand.

Idea

What if , out there, aliens are wondering about us? What if are aware of life on earth? What if they see how we use technology to connect with loved ones and with our passion and dreams. What if they are inspired by the human moment that Hisense technology helps to create?

Concept Statement

This spot reframes Hisense as more than technology by imagining a reversal of perspective: while humans have always gazed outward with wonder about alien life and advanced civilizations, somewhere “out there” an extraterrestrial audience may be watching us—observing not our specs, but our humanity. They witness how we use technology to stay close to the people we love, to amplify our passions, and to turn everyday moments into meaningful connections, and they’re moved by the emotional power of those human experiences. In that world, Hisense becomes the quiet catalyst that makes those moments possible, positioned as a bridge to better, more connected living, and a brand defined by soul as much as innovation.

Team

AAA School of Advertising | Class of 2025