Brassivoire // Paquinou Campaign(ATL) 

Ivoire campaign for the company Brassivoire to celebrate Paquinou, a popular annual event held in Abidjan, Cote d’Ivoire. Message translation: Paquinou can start. #Paquivoire. Deliverables: OOH, Press, Social media posts.

Concept

In Cote d’Ivoire, there is a widely celebrated event known as Paquinou.

Spanning three days, from Friday to Sunday, it stands as an unmissable festival where the Baoulé, having migrated to other villages, cities, or even abroad, return to their native villages for family festivities and engagement in rural development initiatives.

As individuals journey back to their villages for these celebrations, what better means of celebration than a crate of Ivoire? Ivoire serves to unite people, fostering enduring moments in their lives.