Amarula x Herd Trust | Sip for Change initiative

The initiative aims to revitalize wildlife conservation through a strategic partnership between Amarula and a Wildlife Organization. This innovative approach harnesses the power of consumer engagement by linking it directly to the purchase of Amarula. Each purchase of the liqueur will directly contribute to the conservation efforts aimed at safeguarding the African Elephant and its natural habitat.

Upon purchasing a bottle of Amarula, consumers can conveniently scan a QR code affixed to the bottle, granting them access to the SipforChange Mobile App. Through this app, users can seamlessly record the volume of their purchases. As consumers log their purchases, an elephant silhouette on the app gradually fills up, unlocking various incentives at different milestones, such as discounts, complimentary items, and more.

Upon completing the “Sip for Change” elephant silhouette, participants become eligible for a chance to win an immersive wildlife experience, generously supported by the Herd Trust organization. Furthermore, the app serves as an educational tool, offering valuable insights into elephant conservation efforts and providing actionable steps for consumers to contribute to conserving these majestic African Elephants.|